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Cookies & Privacy Policy Notice

Homeflair Decor Ltd ( “Home Flair Decor” ) are committed to compliance of the General Data Protection Regulation and the Data Protection Act 2018. Looking after the personal information you share with us in order to complete an order and to keep up to date on our newest arrivals, news and advice is very important. We want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised experience.

This policy is published to help you understand:

  • how and why Home Flair Decor collect information from you

  • who we share your information with, why and on what basis

  • what your rights are.

If changes are made to this notice we will notify you by updating it on our website. Home Flair Decor will be known as the 'Data Controller' of the personal data you provide to us, and we will refer to ourselves in this notice as “we”, or “us”. By Data Controller, this means Home Flair Decor determines the purposes and way in which any personal data are, or will be, processed.

Should you need to contact us please write to: or via admin@homeflairdecor.co.uk quoting Security and Privacy Enquiry.

This privacy notice was last updated on 25th May 2018.


 

What information we collect and why?

When you buy goods from us, you are entering into a contract with us. When you are ordering form us you will need to provide some personal information so that we are able to deliver your order to you, identify you when you contact customer services and where you have given your consent to market to you, such as;

  • full name

  • address (and previous addresses)

  • contact numbers, and

  • email address.

We do not collect or store any personal payment information.

In order to undertake website personalisation, we will also gather information about the devices you use to access our sites (desktop and mobile), and this may include IP address. For further information on our use of cookies and tracking please see our Cookie Notice.


 


 


 

How do we use your information?

Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:

  • Contract - your personal information is processed in order to fulfil a contractual arrangement e.g. in order to send you your order.

  • Consent – where you agree to us using your information in this way e.g. when you create an account with us or sign up for marketing communications

  • Legitimate Interests - this means the interests of Graham & Brown in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer your data to certain Third Party’s such as delivery partners.

  • Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.

Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are.

What We Use Your Personal Information For

Our Reasons (Legal Basis)

Our Explanation Of Home Flair Decor’s Legitimate Interests

Set up your Home Flair Decor account

Legitimate interest

Process efficiency in dealing with such activity.

Process your orders

Fulfilling a contract

N/A

Notify you of your order status.

Legitimate interests

Process efficiency in dealing with such activity, and to make improvements to our services.

Manage your account / provide customer services to you. This may include: transfers to Third Countries who undertake call recording data verification customer complaints/queries

Legal obligation/ Legitimate interests (depending on nature of services)

Keeping our records up to date, handling our customer contact efficiently and effectively, working out which of our products and services may interest you and telling you about them.

To detect, investigate and report financial crime (e.g. Fraud)

Legal Obligation / legitimate interests

Developing and improving how we deal with financial crime. Complying with any legal obligation placed on us by regulators such as the FCA. Complying with any regulations that apply to us. Process efficiency in dealing with such activity, and to make service and process improvements.

Undertake website personalisation and administration.

Legitimate interests

Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites. Defining types of customers for new products or services

Marketing communications to inform you of special offers, promotions, new lines and Sales. Provide you with online advertising.

Consent

N/A

Notifying you about enhancements to our services, such as changes to the website and new services that may be of interest to you.

Legitimate interests

Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.

Contact you to undertake customer satisfaction surveys, invite you to provide product reviews or for market research.

Legitimate interests

Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.

Maintaining network and data security

Legitimate interests

To maintain the security of our network this in turns helps us to maintain the safety and confidentiality of your information.

Logistics planning, demand forecasting, management information and research

Legitimate interests

We use information about shopping habits, products bought and volumes, to help us to respond to demand, ensure the right products get to the right areas and to help us plan our ranges.

Who we share your information with and why

Home Flair Decor works with a number of trusted suppliers, agencies and businesses in order to provide you the high quality goods and services you expect from us such as delivery companies, fraud prevention agencies, and market research companies amongst others.

Some examples of the categories of third parties with whom we share your data are:

Partners Websites

Home Flair Decor works with a number of trusted partners brands who sell our products on our behalf. All partners are subject to thorough security checks and will only hold the minimum amount of personal information needed in order for you to place your orders.

Delivery Partners

In order for you to receive your goods, Home Flair Decor works with a number of delivery partners. Again, we only pass limited information to them in order to ensure delivery of your items.

IT Companies

Home Flair Decor works with business who support our website and other business systems.

Marketing Companies

Home Flair Decor may work with marketing companies to help us manage our electronic communications with you or carry out surveys and product reviews on our behalf.

Payment processing

Home Flair Decor works with trusted third party payment processing providers in order to securely take and manage payments.

Transfers to third countries

Some of the information you provide to us may be transferred outside the European Economic Area to countries such as the US. This is a transfer to a “third country”. For example Home Flair Decor has a business relationship with UPS who provide us with courier services.

If you place an order with us and you are outside of the UK we store the data that we hold on you in the UK.

Wherever transfers of data to third countries occurs Home Flair Decor will put in place an appropriate contractual provisions to ensure that there are strict rules regarding both the confidentiality and security of your information. To find out more please contact us at admin@homeflairdecor.co.uk

Keeping in touch with you

We want to keep you up to date with information about new ranges, special offers and improvements to our website. When you set your account up, we will ask you if you want to receive this type of marketing information.

Home Flair Decor will not share your information with outside companies for their marketing purposes.

If you decide you do not want to receive this marketing information you can request that we stop by writing to the Data Protection Officer at Home Flair Decor, First Floor, 12 Egerton Street, Farnworth, Bolton, Greater Manchester, BL4 7JZ, emailing admin@homeflairdecor.co.uk, by calling on 0161 726 1686, via My Account area online or the unsubscribe link within the email.

You may continue to receive communications for a short period while your request is dealt with.

How long we keep your information

If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.

We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes listed under How we use your information above. The only exceptions to this are where:

  • the law requires us to hold your personal information for a longer period, or delete it sooner;

  • you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;

  • we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible; or

  • in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.

What are your rights

You are entitled to request the following from Home Flair Decor, these are called your Data Subject Rights and there is more information on these on the Information Commissioners website www.ico.org.uk

  • Right of access –to request access to your personal information and information about how we process it

  • Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed

  • Right to erasure (also known as the Right to be Forgotten) – to have your personal information erased. Contact 0161 729 1686

  • Right to restriction of processing – to restrict processing of your personal information

  • Right to data portability - to electronically move, copy or transfer your personal information in a standard form

  • Right to object - to object to processing of your personal information

  • Rights with regards to automated individual decision making, including profiling –rights relating to automated decision making, including profiling

If you have any general questions about your rights or want to exercise your rights please contact admin@homeflairdecor.co.uk

You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office (ICO), the data protection regulator in the UK, are available on the ICO website www.ico.org.uk where your personal information has or is being used in a way that you believe does not comply with data, however, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.